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Fire TV Stick

Steve Reeves

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6.8
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Fire TV Stick

Steve Reeves

Lucky Generals has created a commercial featuring Jeremy Clarkson, to promote Amazon's Fire TV Stick.  The celebrity presenter left the BBC in the summer, to sign for the retailer, in a multi-million pound deal.  In the ad, directed by Steve Reeves of Another Film, Clarkson acknowledges the fact that he's been "unbusy" recently, making the Fire TV Stick a useful source of entertainment.  He then extolls the virtues of the streaming device and the content it gives access to, although he makes a wry comment when it comes to the BBC iPlayer.  As ever though, Clarkson's favourite feature is himself: he starts the ad on a segway and ends by pronouncing the Fire TV stick perfect, once he sees his new series will be available. The ad broke on ITV in the Rugby World Cup Final.

  • Brand / Client
    Amazon
  • Production Company
    Another Film
  • Creatives
    Lucky Generals
  • Agency
    Lucky Generals
  • Editing Company
    The Quarry
  • Editor
    Scot Crane
  • Post Production
    Absolute Post
  • Audio post-production
    750 MPH
Tags
  • Commercial
  • commercial
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