Fire TV Stick
Steve Reeves
Fire TV Stick
Steve Reeves
Lucky Generals has created a commercial featuring Jeremy Clarkson, to promote Amazon's Fire TV Stick. The celebrity presenter left the BBC in the summer, to sign for the retailer, in a multi-million pound deal. In the ad, directed by Steve Reeves of Another Film, Clarkson acknowledges the fact that he's been "unbusy" recently, making the Fire TV Stick a useful source of entertainment. He then extolls the virtues of the streaming device and the content it gives access to, although he makes a wry comment when it comes to the BBC iPlayer. As ever though, Clarkson's favourite feature is himself: he starts the ad on a segway and ends by pronouncing the Fire TV stick perfect, once he sees his new series will be available. The ad broke on ITV in the Rugby World Cup Final.
-
Brand / Client
Amazon -
Production Company
Another Film -
Creatives
Lucky Generals -
Agency
Lucky Generals -
Editing Company
The Quarry -
Editor
Scot Crane -
Post Production
Absolute Post -
Audio post-production
750 MPH
