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Freedom of Movement

Henry Scholfield

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Freedom of Movement

Henry Scholfield

Freelite by KJUS is the world’s first fully knitted ski jacket. It is a combination of firsts: unmatched freedom of movement, ultralight material and innovative production. Dancing is the ultimate expression of unrestricted freedom of movement. It is in this flow and rhythm that we have found unseen parallels between a contemporary dancer and alpine skier. A film, in which the product is the catalyst for a transition into the state of being lost in the moment.

  • Brand / Client
    KJUS
  • Creatives
    Alex Griffin, Christian Mascarenhas
  • Music
    Jai Paul, “BTSTU”
  • Cast
    Guillaume Quéau, Silvano Vitalini
  • DOP
    James Rhodes
  • VFX Company
    Thomas Traum Ltd.
  • Editing Company
    Cut+Run
  • Editor
    Chris McKay
  • Creative Agency
    Chord London Ltd.
  • Producer
    Julie Vergez @ Thomas Traum Ltd.
  • Sound Designer
    Wake The Town
Tags
  • Commercial
  • commercial
  • 3d
  • dance
  • motion graphics
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