Atriums - Charcoal
James Lawes
Atriums - Charcoal
James Lawes
A note from the Director, James Lawes: I set out to create a piece about transition and acceptance. The promo focuses on Aaron, a 17-year-old boy in that awkward stage in his life where he’s not quite a man yet, but also no longer a boy. He’s searching and challenging his circumstances and surroundings, trying to discover who he is and who he wants to be. The approach I took was to move away from the traditional format of a standard music promo and instead, use the song as a backdrop to an emotive drama of sorts. I liked the idea of the song always be predominantly audible, but also introducing local sounds from our story's environments to merge the two worlds together. I hope that the result is a fresh and interesting take on creating a music promo.
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Production Assistant
Maddy Perkins -
Cinematographer
Malte Rosenfeld -
Directors Representation
Bare Films -
Production Company
Bare Films -
Choreography
Jamie Neale -
Co – Produced
Jessica Turner, Tim Marshall
