Atriums - Charcoal

James Lawes

Embed

8.8

Vote closed

Atriums - Charcoal

James Lawes

A note from the Director, James Lawes: I set out to create a piece about transition and acceptance. The promo focuses on Aaron, a 17-year-old boy in that awkward stage in his life where he’s not quite a man yet, but also no longer a boy. He’s searching and challenging his circumstances and surroundings, trying to discover who he is and who he wants to be. The approach I took was to move away from the traditional format of a standard music promo and instead, use the song as a backdrop to an emotive drama of sorts. I liked the idea of the song always be predominantly audible, but also introducing local sounds from our story's environments to merge the two worlds together. I hope that the result is a fresh and interesting take on creating a music promo.