Nineteentwenty Put the Flair into the Fair in Suzuki Dodgems Spot

Noah Harris

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Nineteentwenty Put the Flair into the Fair in Suzuki Dodgems Spot

Noah Harris

‘Dodgems’ showcases the safety features of Suzuki’s latest range. Part of the ‘Enjoy the Ride’, campaign created by Red Brick Road, the 60” spot, directed by Blinkink’s Noah Harris, is based in a night-lit fairground and sees the hero range of Suzuki models (the Ignis, new Swift and Vitara) playfully showing off their many safety features in amongst the flashing lights of the dodgems arena. The Suzuki vehicles were shot on a purpose-built dodgems course in-studio with 10 stunt drivers, whilst footage of the busy funfair was captured in an exterior set. Post-production studio nineteentwenty were tasked with merging the footage of the two locations and adding the final flashing touches to the fair background and the sparking dodgems arena. Duncan Horn, VFX Supervisor at nineteentwenty, explains: “The set was dressed with some fun fair lighting and rides already but we wanted to enhance the effect and add bigger background rides to make it feel like a busy fairground. We inserted elements shot at the exterior funfair into the interior studio background. To ensure continuity, we built a 3D map of the set and the landmarks that would surround the three open sides of the dodgems arena."