The Someday Ride
ben perry
The Someday Ride
ben perry
BMW Motorrad unveils an epic branded short content film, ‘The Someday Ride’, to launch its new 3ASY RIDE motorcycle in the US market. Creatively devised by M&C Saatchi and directed by Ben Perry, the rousing film aims to broaden what it means to be a motorcycle owner as the BMW Motorrad seeks to engage a new audience. ‘The Someday Ride’ takes us on an exhilarating journey as we follow two siblings spontaneously embark on the adventure of their dreams. Pure escapism follows as the newly liberated riders leave behind the distractions of everyday life, ditch their phones and embrace the spirit of the open road. The 3’ 53” film ends with the motivational line, ‘Your Someday Starts Today’ – emphasising the idea at the heart of the new model of empowering people to achieve the ride of their lifetime. Ben Perry, who is represented by Armoury in the UK and hobnob in the US, teamed with M&C Saatchi early in the creative process allowing him to execute his distinctive style. His unique flair for capturing naturalistic performances breathes fresh life into the classic ‘road trip’ narrative, while stunning cinematic visuals give the film a mesmerising richness.
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Brand / Client
BMW Motorrad -
Production Company
Armoury -
Creative Agency
M&C Saatchi
