YESH - VII
rubberband.
YESH - VII
rubberband.
A remarkable visual accompaniment to Tibetan singer Yesh’s debut track, “VII,” by directors Jason Sondock and Simon Davis aka rubberband. Teaming up with creative director Bryan Wolff and art director Tal Midyan, the New York-based filmmaking duo produced and directed the video which follows three generations of women in a haunting and symbolic exploration of memory, the afterlife and finding peace in the absence of those we love. They’re also working on adapting the project into both a physical and online installation (thisisyesh.com), as Sondock explains: “The interactive website recognizes your IP address, and every time you visit the site or refresh the player it generates an entirely custom re-edit of the music video via a proprietary algorithm we’ve developed. Conceptually, it plays on the idea of memory and how our memories come to us in entirely unpredictable and nonlinear sequences. It has roughly 6.2 billion different permutations, roughly one for every human on earth.”
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Production Assistant
Lauren Cortina, Bruce Simmons & Natalie Nieves -
Cinematographer
Sam Cutler-Kreutz -
VFX
Roman Bilichenko & Kai Cheng Kai -
Editor
Simon Davis -
Grading Company
Nice Shoes -
Colourist
Gene Curley -
Creative Director
Tal Midyan & Bryan Wolff -
Casting Director
Stephanie Porto -
1st AC & Focus Puller
Jasmine Chang -
2ND AC
Ryan Beggs -
Gaffer
Ben Potter -
Executive Producer
Lorenzo Ragioneri -
Producer
Chloe Rash
