The dangers of an ignored lump
Sam Caadman
The dangers of an ignored lump
Sam Caadman
The dangers of an ignored lump are touched upon in AMV's latest ad for Cancer Research AMV worked with director Sam Caadman out of Rogue to create a poignant reminder that lumps that go un-noticed and un-treated can be deadly. The ad highlights how people often ignore the early signs of cancer, featuring a lump in the road, left to grow, being seemingly ignored by hundreds of passers by. The Mill's 2D team helped to integrate the lump seamlessly into the pavement in Flame, whilst Mill colourist Matt Osborne added a natural grade.
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Production Company
Rogue -
Agency
AMV -
VFX
The Mill -
Editing Company
Ten Three -
Editor
Kevin Palmer -
Colourist
Matt Osborne -
Creative Director
Mike Crowe & Rob Messeter -
Other Creatives
Jones & Charlotte Adorjan
