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The dangers of an ignored lump

Sam Caadman

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The dangers of an ignored lump

Sam Caadman

The dangers of an ignored lump are touched upon in AMV's latest ad for Cancer Research AMV worked with director Sam Caadman out of Rogue to create a poignant reminder that lumps that go un-noticed and un-treated can be deadly. The ad highlights how people often ignore the early signs of cancer, featuring a lump in the road, left to grow, being seemingly ignored by hundreds of passers by. The Mill's 2D team helped to integrate the lump seamlessly into the pavement in Flame, whilst Mill colourist Matt Osborne added a natural grade.

  • Production Company
    Rogue
  • Agency
    AMV
  • VFX
    The Mill
  • Editing Company
    Ten Three
  • Editor
    Kevin Palmer
  • Colourist
    Matt Osborne
  • Creative Director
    Mike Crowe & Rob Messeter
  • Other Creatives
    Jones & Charlotte Adorjan
Tags
  • Commercial
  • commercial
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