Optrex: Dry Eyes
Simon Neal
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6.8
Idea
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7.0
Innovation
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7.3
Overall
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7.8
Execution
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7.8
Design
Optrex: Dry Eyes
Simon Neal
To powerfully demonstrate the need to target dry eyes in the blink of the eye, Simon Neal directed a brilliantly simple spot that truly engages the viewer. Captured in a single shot, potential Optrex consumers are asked if their screen is giving them dry eyes. Then, the camera zooming into a man sitting solo on a stage, viewers are challenged to a staring contest with him. The camera holds on his unwavering eyes for what seems like an eternity, and then it finally zooms back. It leaves us with a simple message: if you blinked, you may have dry eyes.
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Production Company
UNIT9 Films -
DOP
Marcus Domleo -
Casting Director
Kate And Lou Casting -
Production Manager
Sandy Liddle -
Production Designer
Sam Tidman -
Costume Designer
Mr Gammon
