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Optrex: Dry Eyes

Simon Neal

Video Of The Day
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  • 6.8
    Idea
  • 7.0
    Innovation
  • 7.3
    Overall
  • 7.8
    Execution
  • 7.8
    Design
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Optrex: Dry Eyes

Simon Neal

To powerfully demonstrate the need to target dry eyes in the blink of the eye, Simon Neal directed a brilliantly simple spot that truly engages the viewer. Captured in a single shot, potential Optrex consumers are asked if their screen is giving them dry eyes. Then, the camera zooming into a man sitting solo on a stage, viewers are challenged to a staring contest with him. The camera holds on his unwavering eyes for what seems like an eternity, and then it finally zooms back. It leaves us with a simple message: if you blinked, you may have dry eyes.

  • Production Company
    UNIT9 Films
  • DOP
    Marcus Domleo
  • Casting Director
    Kate And Lou Casting
  • Production Manager
    Sandy Liddle
  • Production Designer
    Sam Tidman
  • Costume Designer
    Mr Gammon
Tags
  • Commercial
  • commercial
  • pharma
  • healthcare
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