Freedom of Movement
Henry Scholfield
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7.3
Idea
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7.9
Innovation
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7.6
Overall
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7.9
Execution
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7.2
Design
Freedom of Movement
Henry Scholfield
Freelite by KJUS is the world’s first fully knitted ski jacket. It is a combination of firsts: unmatched freedom of movement, ultralight material and innovative production. Dancing is the ultimate expression of unrestricted freedom of movement. It is in this flow and rhythm that we have found unseen parallels between a contemporary dancer and alpine skier. A film, in which the product is the catalyst for a transition into the state of being lost in the moment.
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Brand / Client
KJUS -
Creatives
Alex Griffin, Christian Mascarenhas -
Music
Jai Paul, “BTSTU” -
Cast
Guillaume Quéau, Silvano Vitalini -
DOP
James Rhodes -
VFX Company
Thomas Traum Ltd. -
Editing Company
Cut+Run -
Editor
Chris McKay -
Creative Agency
Chord London Ltd. -
Producer
Julie Vergez @ Thomas Traum Ltd. -
Sound Designer
Wake The Town
