Agile Animation Invasion
Agile Studio
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6.4
Idea
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6.3
Innovation
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6.2
Overall
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6.5
Execution
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5.7
Design
Agile Animation Invasion
Agile Studio
Most production houses use charm and sugary bribes to get on the right side of advertising agencies. When it came to promoting their animation studio, Agile Films decided to go a different way. So they called in BMB to help come up with something a little more direct. Creative Directors Joe Fitzgerald and Kim Hutcheson created a campaign featuring a cast of animated mercenaries who issued London’s top agencies with a simple ultimatum - ‘send us scripts, or bad things will happen’. The first lot of animated assassins have targeted Mother, Lucky Generals and Ogilvy, but who knows who’s next?
