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AncestryDNA Together Forever

Noam Murro

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  • 8.5
    Idea
  • 7.9
    Innovation
  • 8.1
    Overall
  • 8.3
    Execution
  • 7.8
    Design
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AncestryDNA Together Forever

Noam Murro

Ancestry launch ‘Together Forever’, an uplifting new commercial to promote their AncestryDNA test for genealogy. Created by Droga5 with music produced and recorded by String and Tins, the commercial sees people from across Europe singing their hearts out to eighties track Together Forever. It turns out that most of us have European DNA. The track features the voices of real people from different European countries. We see characters based in settings typically associated with the countries they’re located in, including an Italian grandmother in her kitchen and Irish rugby players, as they belt out the song. The amalgamation of characterful accents shine through in the harmonies of the song, giving a sense of charm and charisma for each of the home countries. The commercial closes as all of the voices sing

  • Music
    Mike Bamford
  • Sound Studio
    String And Tins
  • Brand / Client
    AncestryDNA
  • Production Company
    Biscuit Filmworks UK
  • Agency
    Droga5
  • Post Production Company
    Electric Theatre Company
Tags
  • Commercial
  • commercial
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