AncestryDNA Together Forever
Noam Murro
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8.5
Idea
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7.9
Innovation
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8.1
Overall
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8.3
Execution
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7.8
Design
AncestryDNA Together Forever
Noam Murro
Ancestry launch ‘Together Forever’, an uplifting new commercial to promote their AncestryDNA test for genealogy. Created by Droga5 with music produced and recorded by String and Tins, the commercial sees people from across Europe singing their hearts out to eighties track Together Forever. It turns out that most of us have European DNA. The track features the voices of real people from different European countries. We see characters based in settings typically associated with the countries they’re located in, including an Italian grandmother in her kitchen and Irish rugby players, as they belt out the song. The amalgamation of characterful accents shine through in the harmonies of the song, giving a sense of charm and charisma for each of the home countries. The commercial closes as all of the voices sing
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Music
Mike Bamford -
Sound Studio
String And Tins -
Brand / Client
AncestryDNA -
Production Company
Biscuit Filmworks UK -
Agency
Droga5 -
Post Production Company
Electric Theatre Company
