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Nike - Dare to Become

Ian Pons Jewell

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  • 9.1
    Idea
  • 9.8
    Innovation
  • 9.5
    Overall
  • 9.2
    Execution
  • 9.8
    Design
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Nike - Dare to Become

Ian Pons Jewell

Following the World Cup in Russia, China wanted the world to know that they are getting ready to play a prominent role on the international soccer scene. With this campaign Nike wanted to inspire China’s young football players by giving them a dream to chase. The Nike 'Dare to become' commercial, directed by Ian Pons Jewell and produced by HAMLET, was launched in China during the last week of the World Cup.

  • Assistant Editor
    Megan Thorne
  • Cinematographer
    Ben Fordesman
  • Creative Editor
    Sam Bould
  • Agency Executive Producer
    Bernice Wong
  • Product
    NIKE FOOTBALL
  • creative
    Josh King, Max Pilwat
  • Brand / Client
    Nike China
  • Production Company
    HAMLET
  • Agency
    Wieden + Kennedy
  • Executive Producer
    Jason Felstead, Ruben Goots
Tags
  • Commercial
  • commercial
  • nike
  • china
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