Nike - Dare to Become
Ian Pons Jewell
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9.1
Idea
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9.8
Innovation
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9.5
Overall
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9.2
Execution
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9.8
Design
Nike - Dare to Become
Ian Pons Jewell
Following the World Cup in Russia, China wanted the world to know that they are getting ready to play a prominent role on the international soccer scene. With this campaign Nike wanted to inspire China’s young football players by giving them a dream to chase. The Nike 'Dare to become' commercial, directed by Ian Pons Jewell and produced by HAMLET, was launched in China during the last week of the World Cup.
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Assistant Editor
Megan Thorne -
Cinematographer
Ben Fordesman -
Creative Editor
Sam Bould -
Agency Executive Producer
Bernice Wong -
Product
NIKE FOOTBALL -
creative
Josh King, Max Pilwat -
Brand / Client
Nike China -
Production Company
HAMLET -
Agency
Wieden + Kennedy -
Executive Producer
Jason Felstead, Ruben Goots
